For the first time, all salons will open simultaneously from Thursday, March 21. Cosmopack, dedicated to the supply chain, and Cosmo Perfumery & Cosmetics, that hosts companies and retail operators for the Perfumery and Cosmetics sector, will run for three days until Saturday, March 23, while Cosmo Hair, Nail & Beauty Salon, dedicated to the professional channel, will run for four days and close on Sunday, March 24.
The revision of opening dates for the next edition is the natural consequence of the constant dialogue that Cosmoprof has always established with exhibitors and attendees. This choice is intended to further encourage B2B meetings at the fair. Not only international stakeholders but also Italian professionals and operators ask to anticipate meetings with suppliers and partners on Thursday and Friday.
Furthermore, the concurrent opening of all sectors responds to the need to adapt to new market logic and meet the demands of operators. Cosmoprof’s goal is to optimize the presence of professionals covering all the exhibition days, with more representative flows of all types of users.
The special initiatives and projects of Cosmoprof Worldwide Bologna 2024 will be adapted to the new opening dates, with a rich calendar of events dedicated to exhibitors and visitors until Sunday evening.
COSMOPROF PRESENTS THE NEW 2024/2025 ADV CAMPAIGN
With the launch of the new dates, Cosmoprof Worldwide Bologna presents the UNFILTRED BEAUTY / NATURAL BEAUTY campaign for the 2024 and 2025 editions of the Cosmoprof International Network events.
The new image, created by the Heads Collective communication agency, interprets the trend of using increasingly advanced filters available on smartphones and social media.
Cosmoprof brings attention back to natural beauty, cared for but not filtered, opening a crack in the diaphragm that separates us from reality, represented ideally and metaphorically by a sheet of coloured plexiglass.
The light and image chosen by internationally renowned photographer Giulio Rustichelli pass through the coloured filter to investigate expressions with simplicity, without hiding anything.